Your 1st message by Whatsapp, SMS or other instant messaging systems

This message is mainly to inform your network and ask them to share the message with their

own entourage. It is also a quick way through which the person can donate.

Message’s Title

It is advised to start the head of your message with a title in Bold.

The title consists of the name of your association and the subject of the campaign.

How to make a bold text on WhatsApp?

Add an asterisk (*) before and after the message : *AFEL – Online Donations*

 

The Message

Write a small brief about your campaign.

It should be as short as possible (150 words maximum).

Say why you are doing this fundraising.

Tell in a few words the story behind your fundraising.

Tip: Using 1 or 2 emoticons related to your collect can be a visual plus.

 

The link to your campaign on Just Help

In order to create a direct access to your campaign on Just Help, add the link to it in your

message, along with a short sentence that explains how to do it.

Example :

You can support us in a few clicks by selecting some products that will be delivered directly

to us :

=> www.just-help.org/c/makeadifferencelb

Tip: Use 1 emoticon before the link (Ex: =>) to highlight it and make sure the link is clickable.

 

Remind them to share this message + Add a small saying at the end

             

 

 

QUANTIFY

PUT IN NUMBERS

TELL A LITTLE STORY

PUT A LITTLE BIT OF EMOTION

Exemple:

Dear friends,

During this difficult time, [NAME OF YOUR ASSOCIATION] is committed to helping

150 people in need.

We are in an urgent need to collect with your support 50 X 60 Y 120 Z [Examples:

food, hygiene products, school supplies, etc.] in order to help these vulnerable

people.

We have launched an online fundraising campaign on the JUST HELP digital

platform and we are asking for your support to succeed in our mission.

Make a donation, share this message, talk about it with others… anything can help

us help them!

Hand in hand, we can make it happen!

 

Your 1st Email

The message content and style should be different if you send a personal message or a

professional one in the name of your association.

First some advices regarding how to send these emails:

• It is always better to send emails from your association’s professional email address. It
• may have a monthly cost but it improves the efficiency of your email.
• If you send the emails manually, (without a professional tool like Mailchimp) you should put
• the addresses in hidden copies (Bcc). You should also send every 30 emails, not more,
• together (if not, the emails will fall into the Spam section of the recipients)
• If you use a professional tool, it’s better to personalize the email by adding the name of the
• recipient in the subject or in the content of the email.
• Choose well the sentence of the mail’s subject. It’s very important in order to attract the
• curiosity of the recipient and avoid that your message falls in the SPAM section.
• Choose well the time for sending the email, it may have an important impact on the
• recipient’s attention. It’s preferable to send the mail early in the morning.
• Add nice photos when it is possible.

 

Sample of a message:

Dear Friends,

During these hard times we are going through, [NAME OF YOUR ASSOCIATION] is

committed more than ever to help the most vulnerable.

It’s urgent to collect [Example: food, hygiene products, school supplies etc.] to support

the ones in need and we have just launched an online campaign on the digital platform

JUST HELP in order to succeed in our mission.

Therefore, we are soliciting your support, to put hand in hand all our efforts to get through

this difficult period.

How can you help?

• Step 1: Go to the link [LINK OF YOUR DRIVE ON JUST HELP]
• Step 2: Select items among the list of products requested.
• Step 3: Pay for your order. Your products will be delivered directly to [NAME OF YOUR
• ASSOCIATION]
• Step 4: Discover the impact of your donation in photos and videos

We are counting on you to join hands and would be grateful if you can share this message

among your friends and families.